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#BEST ANIMATED GIF HOW TO#

#BEST ANIMATED GIF HOW TO#

For example, here’s an animated GIF that we use in an email to our users to tell them how to turn on their email flows:

The advantages of using animated GIF’s are higher open rates and better engagement, as well as just being a better way to tell some types of stories. To do it, they used an animated GIF that was continually replaced with a new one. While this is just a static screenshot of it, when they sent it that countdown timer was fully working and live. I had multiple people forward this Macy’s email to me last week. This Ralph Lauren header is visually appealing and doesn’t distract from the underlying message. This Kate Spade email does a great job of telling the story of a specific product – namely that it’s available in a range of colors, from the bright to the more understated. There’s a fine line between annoying and cheesy with animated GIF’s, but for the same reasons the Sherwin Williams email was great, a well-used GIF can be fantastic. I’ll show you two that I made in less than 15 minutes each.

To give you good examples of where animated GIF’s work well in emails (particularly ecommerce).

Here’s the thing – they are way easier to make than you think. But this is different – rather than being cheesy, it enhances the recipients experience. One of those old school moving pictures from the nineties that used to power flickering flames and under construction banners on Geocities sites.

It tells a story (Sherwin Williams has plenty of colors that can match what I want and look great).

It’s different (It’s not like all the other emails I get).It’s enjoyable (I like seeing how the room looks different with different colors).The Sherwin Williams email above is one of the best I’ve come across recently. Every once in awhile, I see an email that makes me rethink my views on email marketing.